I know that the reality of complete objectivity is a myth. We all bring presuppositions to matters. However, there are times when we bring more or less. I have thought about this as I've watched my social media feed over a number of months presenting book review of numerous new books that came out over the past few months.
I was approached by a publishing company recently to review a book. I had reviewed for them before, so I was among their contact list. This idea of hand-picking people to review new books is definitely the result of social media. I'm sure this practice is a very effective way of getting the news out about a good book. But are the people being asked the ones publishing companies know will give a positive review? When one receives a review copy, how much pressure does she feel to avoid saying anything negative?
In the past when whenever I have reviewed a book I have been requested to put the review on Amazon as are all the other people who received a review copy. Amazon is frequently filled with book reviews which are 90% five star reviews. Perhaps this reveals my glass half empty view of the world, but I want to hear what some of the downsides are. I'm aware that many people who received review copies are already pre-disposed to like everything the writer does, so will that reviewer be willing to share something negative?
Quite a while ago, I saw repeated rave reviews of a book and I resisted buying it because I didn't really have time to read it, and I didn't want to buy another book which would sit on the shelf unread. As it happens my friend had it, so I borrowed it. Ultimately, I was disappointed, and frankly, I could not see what all the fuss was about. Yes, it was good. But it had some problems, too. I looked at some reviews to because I thought "Why am I not seeing what everyone else is seeing?" I thought there was something very crucial missing in the book, but every review spoke about it as if it was the most perfect book ever written. Perhaps the problem is in how we review books.
I have participated in review initiatives when the majority of the participants are already supportive of the author in general. It is a good way to promote a book, but I do feel a concern about there being a hesitancy to give a negative review. We follow these authors on social media; we read their blogs; we feel like they are our friends. How willing are we to point out something negative?
It's something I continue to think about when pondering books. I am finding more and more that the best place to hear about good books is a good book itself. I love books with notes and recommended resources. I've been very fortunate in gettng great recommendations from seminary profs. My theology prof will even recommend we read dissenting views. I have benefitted from Amazon reviews, but it's not always a place to find the best ones. I have also been more convinced that I'd much rather buy the book myself, read it at my own pace without a deadline, and enjoy it.